The Louisiana Mayhaw Association was incorporated in 1995 as a non-profit organization with the following goals:

• Educate the public in order to promote a positive image and wider acceptance of mayhaws and mayhaw products.
• Build a network of mayhaw producers through the Mayhaw Association for the exchange of information and ideas.
• Encourage ongoing research into all aspects of culture and uses of mayhaw berries and mayhaw products.
• Create and maintain standards for mayhaw and mayhaw products to ensure a quality product.
• Promote the quality and uniqueness of mayhaw products through an aggressive marketing campaign.